The sports betting revenue in the UK has been doubling from the previous month after major sports events resumed in June.
Accordingly, the gross gambling yield (GGY) from real event sports betting in the UK reached £217.5 million in June, which skyrocketed by 115% from £101.3 million in May, the UK Gambling Commission (UKGC) showed.
The increase in the real sports wagers surpassed all other gaming verticals, with a GGY of online slots dropping 9.6% m/m to £166.5 million in June, that of other casino products slipping 12% m/m to £68.5 million, the virtual sports betting decreasing 15.2% m/m to £9.6 million, and the e-sports sliding nearly 25% m/m to less than £3.5 million.
Of which, the online poker suffered the highest m/m revenue fall, down 36.3% m/m to £11.7 million because active online poker players declined by about one-quarter from May to June.
The number of active online slots players rose by about 1% m/m. However, those who spun the digital reels placed bets 5.2% fewer m/m, representing that they spent more of their online wagering budget on real sports events.
The number of more-than-one-hour online slots sessions dropped by 5% m/m in June. The decline in the number of pokers drove the length of the average online gambling session down by one minute to 21 ones. This was the first overall session length fall since the UKGC began publicizing its COVID-19 impact surveys in March.
The commission has pressured its licensed outlets to strictly monitor the customer activities to find out the problem gambling behavior. The regulator noted that customer interactions increased 12% m/m in June but only 6% of these interactions involved direct contacts from staff. The operators are increasingly using automated systems to alert customers about their activity which may be straying into harmful areas.